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a tag line challenge
So my tag line for Tied to the Tracks stinks. I knew it wasn't very good. I'm terrible at tag lines. As I've said before, my big hope is that the marketing people at Putnam will come up with a humdinger and I won't have to think about it anymore, but in the meantime, I'm going to put out a challenge.
If you come up with a great tag line that I love and Putnam loves too, enough to actually use, I'll put you in the acknowledgements and otherwise shower you with thanks, and a signed first edition, and anything else I can think of.
What you need to know:
The novel is about a woman from New Jersey (Angeline Mangiamele) who goes down to a small private college in rural Georgia to make a documentary about a literary legend, a seventy-plus African American woman called Zula Bragg. The name of Angie's documentary film company is Tied to the Tracks. The chair of the English department at this college (John Grant) happens to be somebody Angie had an intense affair with for a whole summer five years earlier. Neither of them ever really got over the other, and now things are about to get sticky all over again. There's a mystery about a long-ago love affair gone wrong, there are secondary story lines about other couples, and there's a lot of talk about food, religion, race, and lesbians. And there's sex.
Go forth, and tag.
October 24, 2005 06:10 PM
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Comments
Just to clarify, are we attempting to fix the 'sex, sweet potato pie, and digital videotape part' or the 'Tied to the Tracks' part.
I thought that TTTT was the title, which made me think the tagline was the sex, sweet potato blah blah blah part. But just wanted to check before I get my wheels turning.
Posted by: Danielle at October 24, 2005 07:22 PM
Tied to the Tracks is the title: no changes possible or wanted.
The tag line I used in my little mini ad (the terrible, awful tagline, sex, pie, tape) is what needs to be redone.
Posted by: sara at October 24, 2005 08:40 PM
Shall we post or email?
Posted by: sarandipity at October 25, 2005 08:52 AM
post, please. maybe we can start a riff going.
Posted by: sara at October 25, 2005 09:31 AM
I’ve never done anything like this before, so forgive me if these stink. It’s difficult when you don’t know the general tone of the book. Also, I seem to be stuck on the sweet potato pie thing. Maybe because I’m hungry.
Caught on tape: Love & lesbians. Religion & race. Sex & sweet potato pie.
Welcome to the New South—sex, love and sweet potato pie.
It’s not Margaret Mitchell’s South—love, lesbians and a woman named Zula.
Posted by: sarandipity at October 25, 2005 11:15 AM
sarandipity -- there's some good bits here. I like the not-mm-south a lot. I'm going to play with these -- THANKS.
Posted by: sara at October 25, 2005 01:27 PM
Ok, here goes:
Sex, Pies, and Videotape - Southern Style
Posted by: Beth at October 25, 2005 10:46 PM
sarandipity - I love #3! Catchy!
Posted by: Teresa at October 26, 2005 11:51 AM
Glad y'all like #3 - it's my favorite, too. I was thinking it would be fun to mix Italian phrases with Southern phrases to show a culture clash (although I'm not sure how much an issue that is in the book), but I'm drawing a blank. Something along the lines of "Mama Mia, y'all!" but not that 'cause that's awful. I'm sure Rosina can come up with something better if she wants to go in that direction.
Posted by: sarandipity at October 26, 2005 12:22 PM
Welllll, here comes the wet blanket on a soapbox. Please, please don't use lesbian sex to sell a book (unless the main character is a lesbian having lots of sex, and according to your description, she isn't).
Without going into a huge rant about it, I'll ask one thing: if there were gay male characters in the book, would you put "love, gay men, and sweet potato pie" on the cover? (And if you did, would you expect to sell a lot of copies?)
By way of justification, my objection isn't with the same-sex sex, it's with using female sex to sell: it's okay to commodify women in that way, but not men.
Posted by: murgatroyd at October 27, 2005 12:46 PM
You're on a roll, sarandipity! Mama mia, y'all! lol! Brilliant!
For some reason, #3 makes me think of a tag line for a Clint Eastwood Western - maybe it's the bit about "and a woman named Zula."
Sorry, Sara. My mind is now happily coming up with tag lines for fictional Eastwood films.
Outlaws, villains, and the woman he loves.
No past, no future, and the town he can't forget.
Wheeee!!!!
Posted by: Teresa at October 27, 2005 12:51 PM
murgatroyd - I understand your reasoning there. I included lesbians in the tagline because it's not something you think about when you hear 'The South.' And it makes for nice alliteration.
Teresa - you like 'Mama Mia, y'all'? I think it's cute, but it doesn't tell too much about what the book is about. Wish I new more (or any, actually) Italian colloquialisms.
How about... "Mama Mia, y'all! The story of a Yankee Italian-American (??) displaced in the Deep South and her encounters with love, lesbians and a woman named Zula."
Or not.
Posted by: sarandipity at October 27, 2005 01:23 PM
It just made me laugh. I imagine Dolly Parton schlepping spaghetti. But clearly there would need to be more to it than just Mama mia, y'all. I still stand by my vote for #3, and I certainly can't come up with anything myself.
Posted by: Teresa at October 27, 2005 01:52 PM
in sarandipity's #3, just change the 'lesbians' to 'sex'. Or maybe something like:
Margaret Mitchell’s South it ain't — sex, sweet potato pie and a woman named Zula.
Posted by: Mags at October 30, 2005 01:42 AM
Hey Sara,
How about something like:
There's more that's cooking than sweet potato pie.
It's sort of ambiguous and could refer to several of the points you mentioned... the old flame, the food, the documentary, the sex.
Posted by: Elizabeth at November 1, 2005 09:32 PM
Teresa - that image of Dolly had me laughing out loud. I could even *hear* her saying it, except it was followed by the words "Come on down to Dollywood!" Yeah, I live in Tennessee.
Elizabeth - I like it. It's short and intriguing.
Posted by: sarandipity at November 4, 2005 01:08 PM
Thanks! Glad you liked it.
Posted by: Elizabeth at November 7, 2005 03:08 PM
